We began to download the goods from the suppliers' pricelists, and before that all the goods were added manually, which was much longer. As the goods began to be added faster, the assortment of the store became much wider, which attracted new customers. Recalculation of the goods' prices for today does not take much time. The introduction of IP telephony greatly simplified the processing of incoming phone calls. A bundle of telephony with CRM and orders allowed us to reach a whole new level of service delivery.